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Humble Minimalism

Faced with an increasingly materialistic world and a technology overload, Humble Minimalism is the answer with less. A new-take on the conventional ideas of minimal living with a retro-twist. Humble Minimalism isn’t all white walls, its that Lighter FeelingTM.
A 30-day series of challenges introduce simple, healthy habits for everyday life. The video campaign uses found footage, reminiscent of simpler times, to encourage us to use what we’ve had all along.

Role:
Video editing, Art Direction & Illustration

Team:
Briar Lomas
Rosa Shand
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