Billie McGuinness

Mark

Humble Minimalism

Faced with an increasingly materialistic world and a technology overload, Humble Minimalism is the answer with less. A new-take on the conventional ideas of minimal living with a retro-twist. Humble Minimalism isn’t all white walls, its that Lighter FeelingTM.

A 30-day series of challenges introduce simple, healthy habits for everyday life. The video campaign uses found footage, reminiscent of simpler times, to encourage us to use what we’ve had all along.

Team:
Briar Lomas
Rosa Shand

VIDEO EDITING & ART DIRECTION


Next ︎︎︎
Mark





Faced with an increasingly materialistic world and a technology overload, Humble Minimalism is the answer with less. A new-take on the conventional ideas of minimal living with a retro-twist. Humble Minimalism isn’t all white walls, its that Lighter FeelingTM.

A 30-day series of challenges introduce simple, healthy habits for everyday life. The video campaign uses found footage, reminiscent of simpler times, to encourage us to use what we’ve had all along.

Team: Briar Lomas, Rosa Shand

VIDEO EDITING, ART DIRECTION & ILLUSTRATION




WORK ︎ ABOUT ︎ CONTACT ︎
Mark